diff --git a/vector/src/main/java/im/vector/app/features/analytics/impl/DefaultVectorAnalytics.kt b/vector/src/main/java/im/vector/app/features/analytics/impl/DefaultVectorAnalytics.kt
index 2a7d0ac975..d70dba773a 100644
--- a/vector/src/main/java/im/vector/app/features/analytics/impl/DefaultVectorAnalytics.kt
+++ b/vector/src/main/java/im/vector/app/features/analytics/impl/DefaultVectorAnalytics.kt
@@ -19,6 +19,7 @@ package im.vector.app.features.analytics.impl
 import com.posthog.android.Options
 import com.posthog.android.PostHog
 import com.posthog.android.Properties
+import im.vector.app.BuildConfig
 import im.vector.app.core.di.NamedGlobalScope
 import im.vector.app.features.analytics.AnalyticsConfig
 import im.vector.app.features.analytics.VectorAnalytics
@@ -214,6 +215,9 @@ class DefaultVectorAnalytics @Inject constructor(
     private fun Map<String, Any?>.toPostHogUserProperties(): Properties {
         return Properties().apply {
             putAll(this@toPostHogUserProperties.filter { it.value != null })
+            if (BuildConfig.FLAVOR == "rustCrypto") {
+                put("crypto", "rust")
+            }
         }
     }