diff --git a/youtube_dl/extractor/novamov.py b/youtube_dl/extractor/novamov.py
index 837c91559..0c4ff90f2 100644
--- a/youtube_dl/extractor/novamov.py
+++ b/youtube_dl/extractor/novamov.py
@@ -23,9 +23,10 @@ class NovaMovIE(InfoExtractor):
     _HOST = 'www.novamov.com'
 
     _FILE_DELETED_REGEX = r'This file no longer exists on our servers!</h2>'
-    _FILEKEY_REGEX = r'flashvars\.filekey="(?P<filekey>[^"]+)";'
+    _FILEKEY_REGEX = r'flashvars\.filekey=(?P<filekey>"?[^"]+"?);'
     _TITLE_REGEX = r'(?s)<div class="v_tab blockborder rounded5" id="v_tab1">\s*<h3>([^<]+)</h3>'
     _DESCRIPTION_REGEX = r'(?s)<div class="v_tab blockborder rounded5" id="v_tab1">\s*<h3>[^<]+</h3><p>([^<]+)</p>'
+    _URL_TEMPLATE = 'http://%s/video/%s'
 
     _TEST = {
         'url': 'http://www.novamov.com/video/4rurhn9x446jj',
@@ -42,7 +43,7 @@ class NovaMovIE(InfoExtractor):
     def _real_extract(self, url):
         video_id = self._match_id(url)
 
-        url = 'http://%s/video/%s' % (self._HOST, video_id)
+        url = self._URL_TEMPLATE % (self._HOST, video_id)
 
         webpage = self._download_webpage(
             url, video_id, 'Downloading video page')
@@ -51,8 +52,13 @@ class NovaMovIE(InfoExtractor):
             raise ExtractorError('Video %s does not exist' % video_id, expected=True)
 
         def extract_filekey(default=NO_DEFAULT):
-            return self._search_regex(
+            filekey = self._search_regex(
                 self._FILEKEY_REGEX, webpage, 'filekey', default=default)
+            if filekey is not default and (filekey[0] != '"' or filekey[-1] != '"'):
+                return self._search_regex(
+                    r'var\s*%s\s*=\s*"([^"]+)"', webpage, 'filekey', default=default)
+            else:
+                return filekey
 
         filekey = extract_filekey(default=None)
 
@@ -127,7 +133,6 @@ class NowVideoIE(NovaMovIE):
     _HOST = 'www.nowvideo.to'
 
     _FILE_DELETED_REGEX = r'>This file no longer exists on our servers.<'
-    _FILEKEY_REGEX = r'var fkzd="([^"]+)";'
     _TITLE_REGEX = r'<h4>([^<]+)</h4>'
     _DESCRIPTION_REGEX = r'</h4>\s*<p>([^<]+)</p>'
 
@@ -153,6 +158,7 @@ class VideoWeedIE(NovaMovIE):
 
     _FILE_DELETED_REGEX = r'>This file no longer exists on our servers.<'
     _TITLE_REGEX = r'<h1 class="text_shadow">([^<]+)</h1>'
+    _URL_TEMPLATE = 'http://%s/file/%s'
 
     _TEST = {
         'url': 'http://www.videoweed.es/file/b42178afbea14',