diff --git a/defaultlist.json b/defaultlist.json
index e64fa72..e1afc6b 100644
--- a/defaultlist.json
+++ b/defaultlist.json
@@ -134,6 +134,21 @@
             }
         ]
     },
+    {
+        "urlPattern": "https://analytics.google.com",
+        "alternatives": [
+            {
+                "url": "https://matomo.org/",
+                "name": "Matomo",
+                "desc": "A powerful web analytics platform that gives you 100% data ownership"
+            },
+            {
+                "url": "https://umami.is/",
+                "name": "Umami",
+                "desc": "Privacy-focused, open-source alternative to Google Analytics"
+            }
+        ]
+    },
     {
         "urlPattern": "https://(www.)?gmail.com",
         "alternatives": [