diff --git a/protocols/gun.md b/protocols/gun.md
index 31064d1..d2cfaa3 100644
--- a/protocols/gun.md
+++ b/protocols/gun.md
@@ -3,7 +3,7 @@
 ## Stats
 
  - 11K+ [github](https://github.com/amark/gun) stars
- - 3M ~ 30M [downloads](https://www.jsdelivr.com/package/npm/gun) monthly 
+ - 10M ~ 30M [downloads](https://www.jsdelivr.com/package/npm/gun) monthly 
 
 ## Whitepaper
 
@@ -82,12 +82,33 @@ Iris and NAB (see above link).
 
 ### Social/Discovery
 
+See "identity" section.
+
 ### Privacy and Access Control
 
+1. Cryptographic keys are assigned to roles, groups, or data points.
+2. This information is either used to derive a shared ECDH secret to decrypt (read)
+3. Or used to load collaborative multi-writer edits (signed).
+
+For more information, please watch our [Cartoon Cryptography](https://gun.eco/docs/Cartoon-Cryptography) explainer.
+
 ### Interop with other systems
 
+Via plugins, such as backup storage on centralized databases or file systems, or transport layers to other protocols.
+
 ### Scalability
 
+ - We've seen a [70% cost savings](https://twitter.com/cagataycali/status/1245442681251205120) on projects with 1M+ page loads a month.
+ - We've seen in-production deployments with 5M+ monthly active users without increasing infrastructure costs.
+
 ### Metrics
 
+See "stats" section at top.
+
 ### In the wild
+
+ - [Internet Archive](https://news.ycombinator.com/item?id=17685682) (library meta-data)
+ - [HackerNoon](https://hackernoon.com/state-of-hacker-noon-2019-2020-8w1ls3axx) (annotations)
+ - [********]() (popular niche alternative to YouTube, cannot disclose) (live comments)
+ - [Meething](https://meething.space/) (Mozilla backed secure & decentralized video conferencing powered by GUN)
+ - Iris, Notabug, DTube, others...