diff --git a/mobilizon_reshare/.secrets.toml b/mobilizon_reshare/.secrets.toml
deleted file mode 100644
index a09b2cc..0000000
--- a/mobilizon_reshare/.secrets.toml
+++ /dev/null
@@ -1,34 +0,0 @@
-[default.publisher.telegram]
-active=true
-chat_id="xxx"
-msg_template_path="xxx"
-token="xxx"
-username="xxx"
-[default.publisher.facebook]
-active=false
-[default.publisher.zulip]
-active=true
-chat_id="xxx"
-subject="xxx"
-bot_token="xxx"
-bot_email="xxx"
-[default.publisher.twitter]
-active=false
-[default.publisher.mastodon]
-active=false
-
-[default.notifier.telegram]
-active=true
-chat_id="xxx"
-token="xxx"
-username="xxx"
-[default.notifier.zulip]
-active=true
-chat_id="xxx"
-subject="xxx"
-bot_token="xxx"
-bot_email="xxx"
-[default.notifier.twitter]
-active=false
-[default.notifier.mastodon]
-active=false
diff --git a/mobilizon_reshare/cli/format.py b/mobilizon_reshare/cli/format.py
index 491022b..8d69bbe 100644
--- a/mobilizon_reshare/cli/format.py
+++ b/mobilizon_reshare/cli/format.py
@@ -2,10 +2,10 @@ import click
 
 from mobilizon_reshare.event.event import MobilizonEvent
 from mobilizon_reshare.models.event import Event
-from mobilizon_reshare.publishers.coordinator import PublisherCoordinator
+from mobilizon_reshare.publishers.platforms.platform_mapping import get_formatter_class
 
 
-async def format_event(event_id, publisher):
+async def format_event(event_id, publisher_name: str):
     event = await Event.get_or_none(mobilizon_id=event_id).prefetch_related(
         "publications__publisher"
     )
@@ -13,5 +13,5 @@ async def format_event(event_id, publisher):
         click.echo(f"Event with mobilizon_id {event_id} not found.")
         return
     event = MobilizonEvent.from_model(event)
-    message = PublisherCoordinator.get_formatted_message(event, publisher)
+    message = get_formatter_class(publisher_name)().get_message_from_event(event)
     click.echo(message)
diff --git a/mobilizon_reshare/cli/main.py b/mobilizon_reshare/cli/main.py
index 393aab9..a94dedb 100644
--- a/mobilizon_reshare/cli/main.py
+++ b/mobilizon_reshare/cli/main.py
@@ -1,8 +1,10 @@
 import logging.config
+from functools import partial
 
 from mobilizon_reshare.event.event_selection_strategies import select_event_to_publish
 from mobilizon_reshare.mobilizon.events import get_unpublished_events
 from mobilizon_reshare.models.publication import PublicationStatus
+from mobilizon_reshare.publishers.abstract import EventPublication
 from mobilizon_reshare.publishers.coordinator import (
     PublicationFailureNotifiersCoordinator,
 )
@@ -43,16 +45,24 @@ async def main():
     )
 
     if event:
-
-        waiting_publications = await publications_with_status(
-            status=PublicationStatus.WAITING,
-            event_mobilizon_id=event.mobilizon_id,
-        )
         logger.debug(f"Event to publish found: {event.name}")
-        report = PublisherCoordinator(event, waiting_publications).run()
-        await save_publication_report(report, waiting_publications)
-        PublicationFailureNotifiersCoordinator(event, report).notify_failures()
 
-        return 0 if report.successful else 1
+        waiting_publications_models = await publications_with_status(
+            status=PublicationStatus.WAITING, event_mobilizon_id=event.mobilizon_id,
+        )
+        waiting_publications = list(
+            map(
+                partial(EventPublication.from_orm, event=event),
+                waiting_publications_models.values(),
+            )
+        )
+
+        reports = PublisherCoordinator(waiting_publications).run()
+
+        await save_publication_report(reports, waiting_publications_models)
+        for _, report in reports.reports.items():
+            PublicationFailureNotifiersCoordinator(report).notify_failure()
+
+        return 0 if reports.successful else 1
     else:
         return 0
diff --git a/mobilizon_reshare/publishers/abstract.py b/mobilizon_reshare/publishers/abstract.py
index 5cf4253..66fd883 100644
--- a/mobilizon_reshare/publishers/abstract.py
+++ b/mobilizon_reshare/publishers/abstract.py
@@ -1,13 +1,15 @@
 import inspect
 import logging
 from abc import ABC, abstractmethod
+from dataclasses import dataclass
+from uuid import UUID
 
 from dynaconf.utils.boxing import DynaBox
 from jinja2 import Environment, FileSystemLoader, Template
-from requests import Response
 
 from mobilizon_reshare.config.config import get_settings
 from mobilizon_reshare.event.event import MobilizonEvent
+from mobilizon_reshare.models.publication import Publication as PublicationModel
 from .exceptions import PublisherError, InvalidAttribute
 
 JINJA_ENV = Environment(loader=FileSystemLoader("/"))
@@ -15,52 +17,7 @@ JINJA_ENV = Environment(loader=FileSystemLoader("/"))
 logger = logging.getLogger(__name__)
 
 
-class AbstractNotifier(ABC):
-    """
-    Generic notifier class.
-    Shall be inherited from specific subclasses that will manage validation
-    process for messages and credentials, text formatting, posting, etc.
-
-    Attributes:
-        - ``message``: a formatted ``str``
-    """
-
-    # Non-abstract subclasses should define ``_conf`` as a 2-tuple, where the
-    # first element is the type of class (either 'notifier' or 'publisher') and
-    # the second the name of its service (ie: 'facebook', 'telegram')
-    _conf = tuple()
-
-    def __repr__(self):
-        return type(self).__name__
-
-    __str__ = __repr__
-
-    @property
-    def conf(self) -> DynaBox:
-        """
-        Retrieves class's settings.
-        """
-        cls = type(self)
-        if cls in (AbstractPublisher, AbstractNotifier):
-            raise InvalidAttribute(
-                "Abstract classes cannot access notifiers/publishers' settings"
-            )
-        try:
-            t, n = cls._conf or tuple()
-            return get_settings()[t][n]
-        except (KeyError, ValueError):
-            raise InvalidAttribute(
-                f"Class {cls.__name__} has invalid ``_conf`` attribute"
-                f" (should be 2-tuple)"
-            )
-
-    @abstractmethod
-    def send(self, message):
-        """
-        Sends a message to the target channel
-        """
-        raise NotImplementedError
-
+class LoggerMixin:
     def _log_debug(self, msg, *args, **kwargs):
         self.__log(logging.DEBUG, msg, *args, **kwargs)
 
@@ -82,6 +39,65 @@ class AbstractNotifier(ABC):
         if raise_error is not None:
             raise raise_error(msg)
 
+
+class ConfLoaderMixin:
+    _conf = tuple()
+
+    @property
+    def conf(self) -> DynaBox:
+        """
+        Retrieves class's settings.
+        """
+        cls = type(self)
+
+        try:
+            t, n = cls._conf or tuple()
+            return get_settings()[t][n]
+        except (KeyError, ValueError):
+            raise InvalidAttribute(
+                f"Class {cls.__name__} has invalid ``_conf`` attribute"
+                f" (should be 2-tuple)"
+            )
+
+
+class AbstractPlatform(ABC, LoggerMixin, ConfLoaderMixin):
+    """
+    Generic notifier class.
+    Shall be inherited from specific subclasses that will manage validation
+    process for messages and credentials, text formatting, posting, etc.
+
+    Attributes:
+        - ``message``: a formatted ``str``
+    """
+
+    # Non-abstract subclasses should define ``_conf`` as a 2-tuple, where the
+    # first element is the type of class (either 'notifier' or 'publisher') and
+    # the second the name of its service (ie: 'facebook', 'telegram')
+
+    def __repr__(self):
+        return type(self).__name__
+
+    __str__ = __repr__
+
+    @abstractmethod
+    def _send(self, message: str):
+        raise NotImplementedError
+
+    def send(self, message: str):
+        """
+        Sends a message to the target channel
+        """
+        message = self._preprocess_message(message)
+        response = self._send(message)
+        self._validate_response(response)
+
+    def _preprocess_message(self, message: str):
+        return message
+
+    @abstractmethod
+    def _validate_response(self, response):
+        raise NotImplementedError
+
     def are_credentials_valid(self) -> bool:
         try:
             self.validate_credentials()
@@ -98,59 +114,10 @@ class AbstractNotifier(ABC):
         """
         raise NotImplementedError
 
+
+class AbstractEventFormatter(LoggerMixin, ConfLoaderMixin):
     @abstractmethod
-    def publish(self) -> None:
-        """
-        Publishes the actual post on social media.
-        Should raise ``PublisherError`` (or one of its subclasses) if
-        anything goes wrong.
-        """
-        raise NotImplementedError
-
-    def is_message_valid(self) -> bool:
-        try:
-            self.validate_message()
-        except PublisherError:
-            return False
-        return True
-
-    @abstractmethod
-    def validate_message(self) -> None:
-        """
-        Validates notifier's message.
-        Should raise ``PublisherError`` (or one of its subclasses) if message
-        is not valid.
-        """
-        raise NotImplementedError
-
-
-class AbstractPublisher(AbstractNotifier):
-    """
-    Generic publisher class.
-    Shall be inherited from specific subclasses that will manage validation
-    process for events and credentials, text formatting, posting, etc.
-
-    Attributes:
-        - ``event``: a ``MobilizonEvent`` containing every useful info from
-            the event
-        - ``message``: a formatted ``str``
-    """
-
-    _conf = tuple()
-
-    def __init__(self, event: MobilizonEvent):
-        self.event = event
-        super().__init__()
-
-    def is_event_valid(self) -> bool:
-        try:
-            self.validate_event()
-        except PublisherError:
-            return False
-        return True
-
-    @abstractmethod
-    def validate_event(self) -> None:
+    def validate_event(self, message) -> None:
         """
         Validates publisher's event.
         Should raise ``PublisherError`` (or one of its subclasses) if event
@@ -158,18 +125,18 @@ class AbstractPublisher(AbstractNotifier):
         """
         raise NotImplementedError
 
-    def _preprocess_event(self):
+    def _preprocess_event(self, event):
         """
         Allows publishers to preprocess events before feeding them to the template
         """
         pass
 
-    def get_message_from_event(self) -> str:
+    def get_message_from_event(self, event) -> str:
         """
         Retrieves a message from the event itself.
         """
-        self._preprocess_event()
-        return self.event.format(self.get_message_template())
+        event = self._preprocess_event(event)
+        return event.format(self.get_message_template())
 
     def get_message_template(self) -> Template:
         """
@@ -178,17 +145,45 @@ class AbstractPublisher(AbstractNotifier):
         template_path = self.conf.msg_template_path or self.default_template_path
         return JINJA_ENV.get_template(template_path)
 
-    @abstractmethod
-    def _send(self, message) -> Response:
-        pass
+    def is_message_valid(self, event: MobilizonEvent) -> bool:
+        try:
+            self.validate_message(self.get_message_from_event(event))
+        except PublisherError:
+            return False
+        return True
 
     @abstractmethod
-    def _validate_response(self, response: Response) -> None:
-        pass
+    def validate_message(self, message: str) -> None:
+        """
+        Validates notifier's message.
+        Should raise ``PublisherError`` (or one of its subclasses) if message
+        is not valid.
+        """
+        raise NotImplementedError
 
-    def send(self, message):
-        res = self._send(message)
-        self._validate_response(res)
+    def is_event_valid(self, event) -> bool:
+        try:
+            self.validate_event(event)
+        except PublisherError:
+            return False
+        return True
 
-    def publish(self) -> None:
-        self.send(message=self.get_message_from_event())
+
+@dataclass
+class EventPublication:
+    event: MobilizonEvent
+    id: UUID
+    publisher: AbstractPlatform
+    formatter: AbstractEventFormatter
+
+    @classmethod
+    def from_orm(cls, model: PublicationModel, event: MobilizonEvent):
+        # imported here to avoid circular dependencies
+        from mobilizon_reshare.publishers.platforms.platform_mapping import (
+            get_publisher_class,
+            get_formatter_class,
+        )
+
+        publisher = get_publisher_class(model.publisher.name)()
+        formatter = get_formatter_class(model.publisher.name)()
+        return cls(event, model.id, publisher, formatter)
diff --git a/mobilizon_reshare/publishers/coordinator.py b/mobilizon_reshare/publishers/coordinator.py
index c9f0ca6..005ef39 100644
--- a/mobilizon_reshare/publishers/coordinator.py
+++ b/mobilizon_reshare/publishers/coordinator.py
@@ -1,32 +1,16 @@
 import logging
 from dataclasses import dataclass, field
+from typing import List
 from uuid import UUID
 
-from mobilizon_reshare.event.event import MobilizonEvent
-from mobilizon_reshare.models.publication import Publication
 from mobilizon_reshare.models.publication import PublicationStatus
-from mobilizon_reshare.publishers import get_active_notifiers, get_active_publishers
-from mobilizon_reshare.publishers.abstract import AbstractPublisher
+from mobilizon_reshare.publishers import get_active_notifiers
+from mobilizon_reshare.publishers.abstract import EventPublication
 from mobilizon_reshare.publishers.exceptions import PublisherError
-from mobilizon_reshare.publishers.telegram import TelegramPublisher
-from mobilizon_reshare.publishers.zulip import ZulipPublisher
+from mobilizon_reshare.publishers.platforms.platform_mapping import get_notifier_class
 
 logger = logging.getLogger(__name__)
 
-name_to_publisher_class = {"telegram": TelegramPublisher, "zulip": ZulipPublisher}
-
-
-class BuildPublisherMixin:
-    @staticmethod
-    def build_publishers(
-        event: MobilizonEvent, publisher_names
-    ) -> dict[str, AbstractPublisher]:
-
-        return {
-            publisher_name: name_to_publisher_class[publisher_name](event)
-            for publisher_name in publisher_names
-        }
-
 
 @dataclass
 class PublicationReport:
@@ -37,7 +21,7 @@ class PublicationReport:
 
 @dataclass
 class PublisherCoordinatorReport:
-    publishers: dict[UUID, AbstractPublisher]
+    publications: List[EventPublication]
     reports: dict[UUID, PublicationReport] = field(default_factory={})
 
     @property
@@ -47,118 +31,107 @@ class PublisherCoordinatorReport:
         )
 
 
-class PublisherCoordinator(BuildPublisherMixin):
-    def __init__(self, event: MobilizonEvent, publications: dict[UUID, Publication]):
-        publishers = self.build_publishers(event, get_active_publishers())
-        self.publishers_by_publication_id = {
-            publication_id: publishers[publication.publisher.name]
-            for publication_id, publication in publications.items()
-        }
+class PublisherCoordinator:
+    def __init__(self, publications: List[EventPublication]):
+        self.publications = publications
 
     def run(self) -> PublisherCoordinatorReport:
         errors = self._validate()
         if errors:
             return PublisherCoordinatorReport(
-                reports=errors, publishers=self.publishers_by_publication_id
+                reports=errors, publications=self.publications
             )
 
         return self._post()
 
     def _make_successful_report(self, failed_ids):
         return {
-            publication_id: PublicationReport(
+            publication.id: PublicationReport(
                 status=PublicationStatus.COMPLETED,
                 reason="",
-                publication_id=publication_id,
+                publication_id=publication.id,
             )
-            for publication_id in self.publishers_by_publication_id
-            if publication_id not in failed_ids
+            for publication in self.publications
+            if publication.id not in failed_ids
         }
 
     def _post(self):
         failed_publishers_reports = {}
-        for publication_id, p in self.publishers_by_publication_id.items():
+
+        for publication in self.publications:
+
             try:
-                p.publish()
+                message = publication.formatter.get_message_from_event(
+                    publication.event
+                )
+                publication.publisher.send(message)
             except PublisherError as e:
-                failed_publishers_reports[publication_id] = PublicationReport(
+                failed_publishers_reports[publication.id] = PublicationReport(
                     status=PublicationStatus.FAILED,
                     reason=str(e),
-                    publication_id=publication_id,
+                    publication_id=publication.id,
                 )
 
         reports = failed_publishers_reports | self._make_successful_report(
             failed_publishers_reports.keys()
         )
         return PublisherCoordinatorReport(
-            publishers=self.publishers_by_publication_id, reports=reports
+            publications=self.publications, reports=reports
         )
 
     def _validate(self):
         errors: dict[UUID, PublicationReport] = {}
-        for publication_id, p in self.publishers_by_publication_id.items():
+
+        for publication in self.publications:
+
             reason = []
-            if not p.are_credentials_valid():
+            if not publication.publisher.are_credentials_valid():
                 reason.append("Invalid credentials")
-            if not p.is_event_valid():
+            if not publication.formatter.is_event_valid(publication.event):
                 reason.append("Invalid event")
-            if not p.is_message_valid():
+            if not publication.formatter.is_message_valid(publication.event):
                 reason.append("Invalid message")
 
             if len(reason) > 0:
-                errors[publication_id] = PublicationReport(
+                errors[publication.id] = PublicationReport(
                     status=PublicationStatus.FAILED,
                     reason=", ".join(reason),
-                    publication_id=publication_id,
+                    publication_id=publication.id,
                 )
 
         return errors
 
-    @staticmethod
-    def get_formatted_message(event: MobilizonEvent, publisher: str) -> str:
-        """
-        Returns the formatted message for a given event and publisher.
-        """
-        if publisher not in name_to_publisher_class:
-            raise ValueError(
-                f"Publisher {publisher} does not exist.\nSupported publishers: "
-                f"{', '.join(list(name_to_publisher_class.keys()))}"
-            )
 
-        return name_to_publisher_class[publisher](event).get_message_from_event()
+class AbstractNotifiersCoordinator:
+    def __init__(self, message: str, notifiers=None):
+        self.message = message
+        self.notifiers = notifiers or [
+            get_notifier_class(notifier)() for notifier in get_active_notifiers()
+        ]
 
-
-class AbstractNotifiersCoordinator(BuildPublisherMixin):
-    def __init__(self, event: MobilizonEvent):
-        self.event = event
-        self.notifiers = self.build_publishers(event, get_active_notifiers())
-
-    def send_to_all(self, message):
+    def send_to_all(self):
         # TODO: failure to notify should fail safely and write to a dedicated log
-        for notifier in self.notifiers.values():
-            notifier.send(message)
+        for notifier in self.notifiers:
+            notifier.send(self.message)
 
 
 class PublicationFailureNotifiersCoordinator(AbstractNotifiersCoordinator):
-    def __init__(
-        self,
-        event: MobilizonEvent,
-        publisher_coordinator_report: PublisherCoordinatorReport,
-    ):
-        self.report = publisher_coordinator_report
-        super(PublicationFailureNotifiersCoordinator, self).__init__(event)
+    def __init__(self, report: PublicationReport, notifiers=None):
+        self.report = report
+        super(PublicationFailureNotifiersCoordinator, self).__init__(
+            message=self.build_failure_message(), notifiers=notifiers
+        )
 
-    def build_failure_message(self, report: PublicationReport):
+    def build_failure_message(self):
+        report = self.report
         return (
             f"Publication {report.publication_id} failed with status: {report.status}.\n"
             f"Reason: {report.reason}"
         )
 
-    def notify_failures(self):
-        for publication_id, report in self.report.reports.items():
-
-            logger.info(
-                f"Sending failure notifications for publication: {publication_id}"
-            )
-            if report.status == PublicationStatus.FAILED:
-                self.send_to_all(self.build_failure_message(report))
+    def notify_failure(self):
+        logger.info(
+            f"Sending failure notifications for publication: {self.report.publication_id}"
+        )
+        if self.report.status == PublicationStatus.FAILED:
+            self.send_to_all()
diff --git a/mobilizon_reshare/publishers/platforms/__init__.py b/mobilizon_reshare/publishers/platforms/__init__.py
new file mode 100644
index 0000000..e69de29
diff --git a/mobilizon_reshare/publishers/platforms/platform_mapping.py b/mobilizon_reshare/publishers/platforms/platform_mapping.py
new file mode 100644
index 0000000..a90af9f
--- /dev/null
+++ b/mobilizon_reshare/publishers/platforms/platform_mapping.py
@@ -0,0 +1,35 @@
+from mobilizon_reshare.publishers.platforms.telegram import (
+    TelegramPublisher,
+    TelegramFormatter,
+    TelegramNotifier,
+)
+from mobilizon_reshare.publishers.platforms.zulip import (
+    ZulipPublisher,
+    ZulipFormatter,
+    ZulipNotifier,
+)
+
+name_to_publisher_class = {
+    "telegram": TelegramPublisher,
+    "zulip": ZulipPublisher,
+}
+name_to_formatter_class = {
+    "telegram": TelegramFormatter,
+    "zulip": ZulipFormatter,
+}
+name_to_notifier_class = {
+    "telegram": TelegramNotifier,
+    "zulip": ZulipNotifier,
+}
+
+
+def get_notifier_class(platform):
+    return name_to_notifier_class[platform]
+
+
+def get_publisher_class(platform):
+    return name_to_publisher_class[platform]
+
+
+def get_formatter_class(platform):
+    return name_to_formatter_class[platform]
diff --git a/mobilizon_reshare/publishers/telegram.py b/mobilizon_reshare/publishers/platforms/telegram.py
similarity index 68%
rename from mobilizon_reshare/publishers/telegram.py
rename to mobilizon_reshare/publishers/platforms/telegram.py
index 7d58c01..2cfb979 100644
--- a/mobilizon_reshare/publishers/telegram.py
+++ b/mobilizon_reshare/publishers/platforms/telegram.py
@@ -2,8 +2,12 @@ import pkg_resources
 import requests
 from requests import Response
 
+from mobilizon_reshare.event.event import MobilizonEvent
 from mobilizon_reshare.formatting.description import html_to_markdown
-from mobilizon_reshare.publishers.abstract import AbstractPublisher
+from mobilizon_reshare.publishers.abstract import (
+    AbstractEventFormatter,
+    AbstractPlatform,
+)
 from mobilizon_reshare.publishers.exceptions import (
     InvalidBot,
     InvalidCredentials,
@@ -12,35 +16,50 @@ from mobilizon_reshare.publishers.exceptions import (
 )
 
 
-class TelegramPublisher(AbstractPublisher):
-    """
-    Telegram publisher class.
-    """
-
-    _conf = ("publisher", "telegram")
+class TelegramFormatter(AbstractEventFormatter):
     default_template_path = pkg_resources.resource_filename(
         "mobilizon_reshare.publishers.templates", "telegram.tmpl.j2"
     )
 
-    def _escape_message(self, message: str) -> str:
+    _conf = ("publisher", "telegram")
+
+    @staticmethod
+    def escape_message(message: str) -> str:
         message = (
             message.replace("-", "\\-")
             .replace(".", "\\.")
             .replace("(", "\\(")
+            .replace("!", "\\!")
             .replace(")", "\\)")
             .replace("#", "")
         )
         return message
 
-    def _send(self, message: str) -> Response:
-        return requests.post(
-            url=f"https://api.telegram.org/bot{self.conf.token}/sendMessage",
-            json={
-                "chat_id": self.conf.chat_id,
-                "text": self._escape_message(message),
-                "parse_mode": "markdownv2",
-            },
-        )
+    def validate_event(self, event: MobilizonEvent) -> None:
+        text = event.description
+        if not (text and text.strip()):
+            self._log_error("No text was found", raise_error=InvalidEvent)
+
+    def get_message_from_event(self, event: MobilizonEvent) -> str:
+        return super(TelegramFormatter, self).get_message_from_event(event)
+
+    def validate_message(self, message: str) -> None:
+        # TODO implement
+        pass
+
+    def _preprocess_event(self, event: MobilizonEvent):
+        event.description = html_to_markdown(event.description)
+        event.name = html_to_markdown(event.name)
+        return event
+
+
+class TelegramPlatform(AbstractPlatform):
+    """
+    Telegram publisher class.
+    """
+
+    def _preprocess_message(self, message: str):
+        return TelegramFormatter.escape_message(message)
 
     def validate_credentials(self):
         conf = self.conf
@@ -67,13 +86,19 @@ class TelegramPublisher(AbstractPublisher):
                 "Found a different bot than the expected one", raise_error=InvalidBot,
             )
 
-    def validate_event(self) -> None:
-        text = self.event.description
-        if not (text and text.strip()):
-            self._log_error("No text was found", raise_error=InvalidEvent)
+    def _send(self, message) -> Response:
+        return requests.post(
+            url=f"https://api.telegram.org/bot{self.conf.token}/sendMessage",
+            json={
+                "chat_id": self.conf.chat_id,
+                "text": message,
+                "parse_mode": "markdownv2",
+            },
+        )
 
     def _validate_response(self, res):
         try:
+
             res.raise_for_status()
         except requests.exceptions.HTTPError as e:
             self._log_error(
@@ -95,10 +120,12 @@ class TelegramPublisher(AbstractPublisher):
 
         return data
 
-    def validate_message(self) -> None:
-        # TODO implement
-        pass
 
-    def _preprocess_event(self):
-        self.event.description = html_to_markdown(self.event.description)
-        self.event.name = html_to_markdown(self.event.name)
+class TelegramPublisher(TelegramPlatform):
+
+    _conf = ("publisher", "telegram")
+
+
+class TelegramNotifier(TelegramPlatform):
+
+    _conf = ("notifier", "telegram")
diff --git a/mobilizon_reshare/publishers/zulip.py b/mobilizon_reshare/publishers/platforms/zulip.py
similarity index 70%
rename from mobilizon_reshare/publishers/zulip.py
rename to mobilizon_reshare/publishers/platforms/zulip.py
index 0583bd6..81ddd36 100644
--- a/mobilizon_reshare/publishers/zulip.py
+++ b/mobilizon_reshare/publishers/platforms/zulip.py
@@ -3,8 +3,12 @@ import requests
 from requests import Response
 from requests.auth import HTTPBasicAuth
 
+from mobilizon_reshare.event.event import MobilizonEvent
 from mobilizon_reshare.formatting.description import html_to_markdown
-from mobilizon_reshare.publishers.abstract import AbstractPublisher
+from mobilizon_reshare.publishers.abstract import (
+    AbstractPlatform,
+    AbstractEventFormatter,
+)
 from mobilizon_reshare.publishers.exceptions import (
     InvalidBot,
     InvalidCredentials,
@@ -14,7 +18,28 @@ from mobilizon_reshare.publishers.exceptions import (
 )
 
 
-class ZulipPublisher(AbstractPublisher):
+class ZulipFormatter(AbstractEventFormatter):
+
+    _conf = ("publisher", "zulip")
+    default_template_path = pkg_resources.resource_filename(
+        "mobilizon_reshare.publishers.templates", "zulip.tmpl.j2"
+    )
+
+    def validate_event(self, event: MobilizonEvent) -> None:
+        text = event.description
+        if not (text and text.strip()):
+            self._log_error("No text was found", raise_error=InvalidEvent)
+
+    def validate_message(self, message) -> None:
+        pass
+
+    def _preprocess_event(self, event: MobilizonEvent):
+        event.description = html_to_markdown(event.description)
+        event.name = html_to_markdown(event.name)
+        return event
+
+
+class ZulipPlatform(AbstractPlatform):
     """
     Zulip publisher class.
     """
@@ -32,11 +57,7 @@ class ZulipPublisher(AbstractPublisher):
         return requests.post(
             url=self.api_uri + "messages",
             auth=HTTPBasicAuth(self.conf.bot_email, self.conf.bot_token),
-            data={
-                "type": "private",
-                "to": f"[{self.user_id}]",
-                "content": message,
-            },
+            data={"type": "private", "to": f"[{self.user_id}]", "content": message},
         )
 
     def _send(self, message: str) -> Response:
@@ -68,8 +89,7 @@ class ZulipPublisher(AbstractPublisher):
             err.append("bot email")
         if err:
             self._log_error(
-                ", ".join(err) + " is/are missing",
-                raise_error=InvalidCredentials,
+                ", ".join(err) + " is/are missing", raise_error=InvalidCredentials,
             )
 
         res = requests.get(
@@ -80,8 +100,7 @@ class ZulipPublisher(AbstractPublisher):
 
         if not data["is_bot"]:
             self._log_error(
-                "These user is not a bot",
-                raise_error=InvalidBot,
+                "These user is not a bot", raise_error=InvalidBot,
             )
 
         if not bot_email == data["email"]:
@@ -92,13 +111,7 @@ class ZulipPublisher(AbstractPublisher):
                 raise_error=InvalidBot,
             )
 
-    def validate_event(self) -> None:
-        text = self.event.description
-        if not (text and text.strip()):
-            self._log_error("No text was found", raise_error=InvalidEvent)
-
     def validate_message(self) -> None:
-        # We don't need this for Zulip.
         pass
 
     def _validate_response(self, res) -> dict:
@@ -113,12 +126,17 @@ class ZulipPublisher(AbstractPublisher):
 
         if data["result"] == "error":
             self._log_error(
-                f"{res.status_code} Error - {data['msg']}",
-                raise_error=ZulipError,
+                f"{res.status_code} Error - {data['msg']}", raise_error=ZulipError,
             )
 
         return data
 
-    def _preprocess_event(self):
-        self.event.description = html_to_markdown(self.event.description)
-        self.event.name = html_to_markdown(self.event.name)
+
+class ZulipPublisher(ZulipPlatform):
+
+    _conf = ("publisher", "zulip")
+
+
+class ZulipNotifier(ZulipPlatform):
+
+    _conf = ("notifier", "zulip")
diff --git a/tests/publishers/conftest.py b/tests/publishers/conftest.py
index 60eb9db..9a99dde 100644
--- a/tests/publishers/conftest.py
+++ b/tests/publishers/conftest.py
@@ -5,13 +5,15 @@ import arrow
 import pytest
 
 from mobilizon_reshare.event.event import MobilizonEvent
-from mobilizon_reshare.publishers.abstract import AbstractPublisher
+from mobilizon_reshare.publishers.abstract import (
+    AbstractPlatform,
+    AbstractEventFormatter,
+)
 from mobilizon_reshare.publishers.exceptions import PublisherError, InvalidResponse
 
 
 @pytest.fixture
 def test_event():
-
     now = arrow.now()
     return MobilizonEvent(
         **{
@@ -26,66 +28,78 @@ def test_event():
 
 
 @pytest.fixture
-def mock_publisher_valid(event):
-    class MockPublisher(AbstractPublisher):
-        def validate_event(self) -> None:
+def mock_formatter_valid():
+    class MockFormatter(AbstractEventFormatter):
+        def validate_event(self, event) -> None:
             pass
 
-        def get_message_from_event(self) -> str:
-            return self.event.description
+        def get_message_from_event(self, event) -> str:
+            return event.description
 
-        def validate_credentials(self) -> None:
-            pass
-
-        def validate_message(self) -> None:
+        def validate_message(self, event) -> None:
             pass
 
         def _send(self, message):
             pass
 
-        def _validate_response(self, response) -> None:
-            pass
-
-    return MockPublisher(event)
+    return MockFormatter()
 
 
 @pytest.fixture
-def mock_publisher_invalid(event):
-    class MockPublisher(AbstractPublisher):
-        def validate_event(self) -> None:
+def mock_formatter_invalid():
+    class MockFormatter(AbstractEventFormatter):
+        def validate_event(self, event) -> None:
             raise PublisherError("Invalid event")
 
-        def get_message_from_event(self) -> str:
+        def get_message_from_event(self, event) -> str:
             return ""
 
-        def validate_credentials(self) -> None:
-            raise PublisherError("Invalid credentials")
-
-        def validate_message(self) -> None:
+        def validate_message(self, event) -> None:
             raise PublisherError("Invalid message")
 
-        def _send(self, message):
-            pass
-
-        def _validate_response(self, response) -> None:
-            pass
-
-    return MockPublisher(event)
+    return MockFormatter()
 
 
 @pytest.fixture
-def mock_publisher_invalid_response(mock_publisher_invalid, event):
-    class MockPublisher(type(mock_publisher_invalid)):
-        def validate_event(self) -> None:
+def mock_publisher_valid():
+    class MockPublisher(AbstractPlatform):
+        def _send(self, message):
+            pass
+
+        def _validate_response(self, response):
             pass
 
         def validate_credentials(self) -> None:
             pass
 
-        def validate_message(self) -> None:
+    return MockPublisher()
+
+
+@pytest.fixture
+def mock_publisher_invalid():
+    class MockPublisher(AbstractPlatform):
+        def _send(self, message):
             pass
 
-        def _validate_response(self, response) -> None:
+        def _validate_response(self, response):
+            return InvalidResponse("error")
+
+        def validate_credentials(self) -> None:
+            raise PublisherError("error")
+
+    return MockPublisher()
+
+
+@pytest.fixture
+def mock_publisher_invalid_response():
+    class MockPublisher(AbstractPlatform):
+        def _send(self, message):
+            pass
+
+        def _validate_response(self, response):
             raise InvalidResponse("Invalid response")
 
-    return MockPublisher(event)
+        def validate_credentials(self) -> None:
+            pass
+
+    return MockPublisher()
diff --git a/tests/publishers/test_abstract_predicates.py b/tests/publishers/test_abstract_predicates.py
deleted file mode 100644
index 40899f3..0000000
--- a/tests/publishers/test_abstract_predicates.py
+++ /dev/null
@@ -1,22 +0,0 @@
-def test_are_credentials_valid(test_event, mock_publisher_valid):
-    assert mock_publisher_valid.are_credentials_valid()
-
-
-def test_are_credentials_valid_false(mock_publisher_invalid):
-    assert not mock_publisher_invalid.are_credentials_valid()
-
-
-def test_is_event_valid(mock_publisher_valid):
-    assert mock_publisher_valid.is_event_valid()
-
-
-def test_is_event_valid_false(mock_publisher_invalid):
-    assert not mock_publisher_invalid.is_event_valid()
-
-
-def test_is_message_valid(mock_publisher_valid):
-    assert mock_publisher_valid.is_message_valid()
-
-
-def test_is_message_valid_false(mock_publisher_invalid):
-    assert not mock_publisher_invalid.is_message_valid()
diff --git a/tests/publishers/test_abstract_validators.py b/tests/publishers/test_abstract_validators.py
new file mode 100644
index 0000000..30e51cd
--- /dev/null
+++ b/tests/publishers/test_abstract_validators.py
@@ -0,0 +1,14 @@
+def test_is_event_valid(mock_formatter_valid, event):
+    assert mock_formatter_valid.is_event_valid(event)
+
+
+def test_is_event_valid_false(mock_formatter_invalid, event):
+    assert not mock_formatter_invalid.is_event_valid(event)
+
+
+def test_is_message_valid(mock_formatter_valid, event):
+    assert mock_formatter_valid.is_message_valid(event)
+
+
+def test_is_message_valid_false(mock_formatter_invalid, event):
+    assert not mock_formatter_invalid.is_message_valid(event)
diff --git a/tests/publishers/test_coordinator.py b/tests/publishers/test_coordinator.py
index 710fbb8..47ccde2 100644
--- a/tests/publishers/test_coordinator.py
+++ b/tests/publishers/test_coordinator.py
@@ -3,17 +3,19 @@ from uuid import UUID
 import pytest
 from asynctest import MagicMock
 
-from mobilizon_reshare.config.config import get_settings
 from mobilizon_reshare.event.event import MobilizonEvent
-from mobilizon_reshare.models.publication import PublicationStatus, Publication
+from mobilizon_reshare.models.publication import (
+    PublicationStatus,
+    Publication as PublicationModel,
+)
 from mobilizon_reshare.models.publisher import Publisher
+from mobilizon_reshare.publishers.abstract import EventPublication
 from mobilizon_reshare.publishers.coordinator import (
     PublisherCoordinatorReport,
     PublicationReport,
     PublisherCoordinator,
     PublicationFailureNotifiersCoordinator,
 )
-from mobilizon_reshare.publishers.telegram import TelegramPublisher
 
 
 @pytest.mark.parametrize(
@@ -37,37 +39,38 @@ def test_publication_report_successful(statuses, successful):
 
 @pytest.fixture
 @pytest.mark.asyncio
-async def mock_publication(
+async def mock_publications(
+    num_publications: int,
     test_event: MobilizonEvent,
+    mock_publisher_valid,
+    mock_formatter_valid,
 ):
-    event = test_event.to_model()
-    await event.save()
-    publisher = Publisher(name="telegram")
-    await publisher.save()
-    publication = Publication(
-        id=UUID(int=1),
-        status=PublicationStatus.WAITING,
-        event=event,
-        publisher=publisher,
-        timestamp=None,
-        reason=None,
-    )
-    await publication.save()
-    return publication
+    result = []
+    for i in range(num_publications):
+        event = test_event.to_model()
+        await event.save()
+        publisher = Publisher(name="telegram")
+        await publisher.save()
+        publication = PublicationModel(
+            id=UUID(int=i + 1),
+            status=PublicationStatus.WAITING,
+            event=event,
+            publisher=publisher,
+            timestamp=None,
+            reason=None,
+        )
+        await publication.save()
+        publication = EventPublication.from_orm(publication, test_event)
+        publication.publisher = mock_publisher_valid
+        publication.formatter = mock_formatter_valid
+        result.append(publication)
+    return result
 
 
+@pytest.mark.parametrize("num_publications", [2])
 @pytest.mark.asyncio
-async def test_coordinator_run_success(
-    test_event, mock_publication, mock_publisher_valid
-):
-    coordinator = PublisherCoordinator(
-        test_event, {UUID(int=1): mock_publication, UUID(int=2): mock_publication}
-    )
-    coordinator.publishers_by_publication_id = {
-        UUID(int=1): mock_publisher_valid,
-        UUID(int=2): mock_publisher_valid,
-    }
-
+async def test_coordinator_run_success(mock_publications,):
+    coordinator = PublisherCoordinator(publications=mock_publications,)
     report = coordinator.run()
     assert len(report.reports) == 2
     assert report.successful, "\n".join(
@@ -75,14 +78,15 @@ async def test_coordinator_run_success(
     )
 
 
+@pytest.mark.parametrize("num_publications", [1])
 @pytest.mark.asyncio
 async def test_coordinator_run_failure(
-    test_event, mock_publication, mock_publisher_invalid
+    mock_publications, mock_publisher_invalid, mock_formatter_invalid
 ):
-    coordinator = PublisherCoordinator(test_event, {UUID(int=1): mock_publication})
-    coordinator.publishers_by_publication_id = {
-        UUID(int=1): mock_publisher_invalid,
-    }
+    for pub in mock_publications:
+        pub.publisher = mock_publisher_invalid
+        pub.formatter = mock_formatter_invalid
+    coordinator = PublisherCoordinator(mock_publications)
 
     report = coordinator.run()
     assert len(report.reports) == 1
@@ -93,15 +97,15 @@ async def test_coordinator_run_failure(
     )
 
 
+@pytest.mark.parametrize("num_publications", [1])
 @pytest.mark.asyncio
 async def test_coordinator_run_failure_response(
-    test_event, mock_publication, mock_publisher_invalid_response
+    mock_publications, mock_publisher_invalid_response
 ):
-    coordinator = PublisherCoordinator(test_event, {UUID(int=1): mock_publication})
-    coordinator.publishers_by_publication_id = {
-        UUID(int=1): mock_publisher_invalid_response,
-    }
 
+    for pub in mock_publications:
+        pub.publisher = mock_publisher_invalid_response
+    coordinator = PublisherCoordinator(publications=mock_publications)
     report = coordinator.run()
     assert len(report.reports) == 1
     assert not report.successful
@@ -109,39 +113,18 @@ async def test_coordinator_run_failure_response(
 
 
 @pytest.mark.asyncio
-async def test_notifier_coordinator_publication_failed(
-    test_event, mock_publisher_valid
-):
+async def test_notifier_coordinator_publication_failed(mock_publisher_valid):
     mock_send = MagicMock()
     mock_publisher_valid._send = mock_send
-    report = PublisherCoordinatorReport(
-        {UUID(int=1): mock_publisher_valid, UUID(int=2): mock_publisher_valid},
-        {
-            UUID(int=1): PublicationReport(
-                status=PublicationStatus.FAILED,
-                reason="some failure",
-                publication_id=UUID(int=1),
-            ),
-            UUID(int=2): PublicationReport(
-                status=PublicationStatus.FAILED,
-                reason="some failure",
-                publication_id=UUID(int=2),
-            ),
-        },
+    report = PublicationReport(
+        status=PublicationStatus.FAILED,
+        reason="some failure",
+        publication_id=UUID(int=1),
     )
-    coordinator = PublicationFailureNotifiersCoordinator(test_event, report)
-    coordinator.notifiers = {
-        UUID(int=1): mock_publisher_valid,
-        UUID(int=2): mock_publisher_valid,
-    }
-    coordinator.notify_failures()
+    coordinator = PublicationFailureNotifiersCoordinator(
+        report, [mock_publisher_valid, mock_publisher_valid]
+    )
+    coordinator.notify_failure()
 
     # 4 = 2 reports * 2 notifiers
-    assert mock_send.call_count == 4
-
-
-def test_get_formatted_message(test_event):
-    settings = get_settings()
-    settings.update({"publisher.telegram.msg_template_path": None})
-    message = PublisherCoordinator.get_formatted_message(test_event, "telegram")
-    assert message == TelegramPublisher(test_event).get_message_from_event()
+    assert mock_send.call_count == 2
diff --git a/tests/publishers/test_zulip.py b/tests/publishers/test_zulip.py
index 83ddb52..71c56d9 100644
--- a/tests/publishers/test_zulip.py
+++ b/tests/publishers/test_zulip.py
@@ -1,18 +1,19 @@
+from functools import partial
+
 import pytest
 import responses
 
 from mobilizon_reshare.config.config import get_settings
 from mobilizon_reshare.models.publication import PublicationStatus
 from mobilizon_reshare.publishers import get_active_publishers
+from mobilizon_reshare.publishers.abstract import EventPublication
 from mobilizon_reshare.publishers.coordinator import PublisherCoordinator
 from mobilizon_reshare.storage.query import (
     get_publishers,
     update_publishers,
     publications_with_status,
-    get_all_events,
 )
 
-
 api_uri = "https://zulip.twc-italia.org/api/v1/"
 users_me = {
     "result": "success",
@@ -39,10 +40,7 @@ users_me = {
 def mocked_valid_response():
     with responses.RequestsMock() as rsps:
         rsps.add(
-            responses.GET,
-            api_uri + "users/me",
-            json=users_me,
-            status=200,
+            responses.GET, api_uri + "users/me", json=users_me, status=200,
         )
         rsps.add(
             responses.POST,
@@ -69,10 +67,7 @@ def mocked_credential_error_response():
 def mocked_client_error_response():
     with responses.RequestsMock() as rsps:
         rsps.add(
-            responses.GET,
-            api_uri + "users/me",
-            json=users_me,
-            status=200,
+            responses.GET, api_uri + "users/me", json=users_me, status=200,
         )
         rsps.add(
             responses.POST,
@@ -105,11 +100,17 @@ async def setup_db(event_model_generator, publication_model_generator):
 
 
 @pytest.mark.asyncio
-async def test_zulip_publisher(mocked_valid_response, setup_db):
-
+async def test_zulip_publisher(mocked_valid_response, setup_db, event):
+    publication_models = await publications_with_status(
+        status=PublicationStatus.WAITING
+    )
     report = PublisherCoordinator(
-        list(await get_all_events())[0],
-        await publications_with_status(status=PublicationStatus.WAITING),
+        list(
+            map(
+                partial(EventPublication.from_orm, event=event),
+                publication_models.values(),
+            )
+        )
     ).run()
 
     assert list(report.reports.values())[0].status == PublicationStatus.COMPLETED
@@ -117,11 +118,18 @@ async def test_zulip_publisher(mocked_valid_response, setup_db):
 
 @pytest.mark.asyncio
 async def test_zulip_publishr_failure_invalid_credentials(
-    mocked_credential_error_response, setup_db
+    mocked_credential_error_response, setup_db, event
 ):
+    publication_models = await publications_with_status(
+        status=PublicationStatus.WAITING
+    )
     report = PublisherCoordinator(
-        list(await get_all_events())[0],
-        await publications_with_status(status=PublicationStatus.WAITING),
+        list(
+            map(
+                partial(EventPublication.from_orm, event=event),
+                publication_models.values(),
+            )
+        )
     ).run()
     assert list(report.reports.values())[0].status == PublicationStatus.FAILED
     assert list(report.reports.values())[0].reason == "Invalid credentials"
@@ -129,11 +137,18 @@ async def test_zulip_publishr_failure_invalid_credentials(
 
 @pytest.mark.asyncio
 async def test_zulip_publishr_failure_client_error(
-    mocked_client_error_response, setup_db
+    mocked_client_error_response, setup_db, event
 ):
+    publication_models = await publications_with_status(
+        status=PublicationStatus.WAITING
+    )
     report = PublisherCoordinator(
-        list(await get_all_events())[0],
-        await publications_with_status(status=PublicationStatus.WAITING),
+        list(
+            map(
+                partial(EventPublication.from_orm, event=event),
+                publication_models.values(),
+            )
+        )
     ).run()
     assert list(report.reports.values())[0].status == PublicationStatus.FAILED
     assert list(report.reports.values())[0].reason == "400 Error - Invalid request"
diff --git a/tests/storage/test_update.py b/tests/storage/test_update.py
index 2efc688..bb7d22a 100644
--- a/tests/storage/test_update.py
+++ b/tests/storage/test_update.py
@@ -48,10 +48,7 @@ two_publishers_specification = {"publisher": ["telegram", "twitter"]}
     ],
 )
 async def test_update_publishers(
-    specification,
-    names,
-    expected_result,
-    generate_models,
+    specification, names, expected_result, generate_models,
 ):
     await generate_models(specification)
     await update_publishers(names)
@@ -71,6 +68,7 @@ async def test_update_publishers(
         [
             complete_specification,
             PublisherCoordinatorReport(
+                publications=[],
                 reports={
                     UUID(int=3): PublicationReport(
                         status=PublicationStatus.FAILED,
@@ -83,7 +81,6 @@ async def test_update_publishers(
                         publication_id=UUID(int=4),
                     ),
                 },
-                publishers={},
             ),
             MobilizonEvent(
                 name="event_1",
@@ -110,17 +107,12 @@ async def test_update_publishers(
     ],
 )
 async def test_save_publication_report(
-    specification,
-    report,
-    event,
-    expected_result,
-    generate_models,
+    specification, report, event, expected_result, generate_models,
 ):
     await generate_models(specification)
 
     publications = await publications_with_status(
-        status=PublicationStatus.WAITING,
-        event_mobilizon_id=event.mobilizon_id,
+        status=PublicationStatus.WAITING, event_mobilizon_id=event.mobilizon_id,
     )
     await save_publication_report(report, publications)
     publication_ids = set(report.reports.keys())