diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index e32961181..ca813b6ce 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -82,7 +82,9 @@ pouet-it:
   stage: tag
   script:
     - cd /opt/pouet-it-from-ci
-    - export MESSAGE=$(echo -e "I just released a new version of ${CI_PROJECT_NAME} !\n${CI_PROJECT_URL}/tags/${CI_COMMIT_TAG}")
+    # Make the project name first letter uppercase
+    - export project="$(tr '[:lower:]' '[:upper:]' <<< ${CI_PROJECT_NAME:0:1})${CI_PROJECT_NAME:1}"
+    - export MESSAGE=$(echo -e "I just released a new version of #${project}!\n${CI_PROJECT_URL}/tags/${CI_COMMIT_TAG}")
     - carton exec ./pouet-it-from-ci.pl
   only:
-    - tags
\ No newline at end of file
+    - tags