diff --git a/toot/cli/tags.py b/toot/cli/tags.py
index c13d613..5193541 100644
--- a/toot/cli/tags.py
+++ b/toot/cli/tags.py
@@ -2,32 +2,68 @@ import click
 
 from toot import api
 from toot.cli.base import cli, pass_context, Context
-from toot.output import print_tag_list
+from toot.output import print_tag_list, print_warning
 
 
-@cli.command(name="tags_followed")
-@pass_context
-def tags_followed(ctx: Context):
-    """List hashtags you follow"""
-    response = api.followed_tags(ctx.app, ctx.user)
-    print_tag_list(response)
+@cli.group(invoke_without_command=True)
+@click.pass_context
+def tags(ctx: click.Context):
+    """List, follow, and unfollow tags
+
+    When invoked without a command, lists followed tags."""
+    if ctx.invoked_subcommand is None:
+        response = api.followed_tags(ctx.obj.app, ctx.obj.user)
+        print_tag_list(response)
 
 
-@cli.command(name="tags_follow")
+@tags.command()
 @click.argument("tag")
 @pass_context
-def tags_follow(ctx: Context, tag: str):
+def follow(ctx: Context, tag: str):
     """Follow a hashtag"""
     tag = tag.lstrip("#")
     api.follow_tag(ctx.app, ctx.user, tag)
     click.secho(f"✓ You are now following #{tag}", fg="green")
 
 
-@cli.command(name="tags_unfollow")
+@tags.command()
 @click.argument("tag")
 @pass_context
-def tags_unfollow(ctx: Context, tag: str):
+def unfollow(ctx: Context, tag: str):
     """Unfollow a hashtag"""
     tag = tag.lstrip("#")
     api.unfollow_tag(ctx.app, ctx.user, tag)
     click.secho(f"✓ You are no longer following #{tag}", fg="green")
+
+
+# -- Deprecated commands -------------------------------------------------------
+
+@cli.command(name="tags_followed", hidden=True)
+@pass_context
+def tags_followed(ctx: Context):
+    """List hashtags you follow"""
+    print_warning("`toot tags_followed` is deprecated in favour of `toot tags`")
+    response = api.followed_tags(ctx.app, ctx.user)
+    print_tag_list(response)
+
+
+@cli.command(name="tags_follow", hidden=True)
+@click.argument("tag")
+@pass_context
+def tags_follow(ctx: Context, tag: str):
+    """Follow a hashtag"""
+    print_warning("`toot tags_follow` is deprecated in favour of `toot tags follow`")
+    tag = tag.lstrip("#")
+    api.follow_tag(ctx.app, ctx.user, tag)
+    click.secho(f"✓ You are now following #{tag}", fg="green")
+
+
+@cli.command(name="tags_unfollow", hidden=True)
+@click.argument("tag")
+@pass_context
+def tags_unfollow(ctx: Context, tag: str):
+    """Unfollow a hashtag"""
+    print_warning("`toot tags_unfollow` is deprecated in favour of `toot tags unfollow`")
+    tag = tag.lstrip("#")
+    api.unfollow_tag(ctx.app, ctx.user, tag)
+    click.secho(f"✓ You are no longer following #{tag}", fg="green")