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@ -92,7 +92,7 @@ The Fediverse is the vast array of servers that communicate via the ActivityPub
The short answer: **Very carefully.** The short answer: **Very carefully.**
We've had a decade of Twitter, Facebook, and heaven knows how many other social media platforms becoming platforms for Search Engine Optimization, Brand Awareness, and Corporate Synergy, and I'll be blunt: we're really, really tired of it. We've had fifteen years of Twitter, Facebook, and heaven knows how many other social media platforms becoming platforms for Search Engine Optimization, Brand Awareness, and Corporate Synergy, and I'll be blunt: **most of us are really, really tired of it**.
Mastodon isn't about leveraging followers into customers. It's not about SEO or brand loyalty. **Mastodon is about people.** Don't treat people like potential customers who might buy your stuff; treat them like *people* whom you might want to get to know. Mastodon isn't about leveraging followers into customers. It's not about SEO or brand loyalty. **Mastodon is about people.** Don't treat people like potential customers who might buy your stuff; treat them like *people* whom you might want to get to know.