diff --git a/README.md b/README.md index d6d8163..0205c6c 100644 --- a/README.md +++ b/README.md @@ -92,7 +92,7 @@ The Fediverse is the vast array of servers that communicate via the ActivityPub The short answer: **Very carefully.** -We've had a decade of Twitter, Facebook, and heaven knows how many other social media platforms becoming platforms for Search Engine Optimization, Brand Awareness, and Corporate Synergy, and I'll be blunt: we're really, really tired of it. +We've had fifteen years of Twitter, Facebook, and heaven knows how many other social media platforms becoming platforms for Search Engine Optimization, Brand Awareness, and Corporate Synergy, and I'll be blunt: **most of us are really, really tired of it**. Mastodon isn't about leveraging followers into customers. It's not about SEO or brand loyalty. **Mastodon is about people.** Don't treat people like potential customers who might buy your stuff; treat them like *people* whom you might want to get to know.